Veterinary Hospital Case Study
Profile
The Dr. founded the Animal Hospital in 1980. In 1993, he took on a partner. Their business has grown to over $3,300,000 dollars in revenue and 22 full-time employees.
The Challenge
The Dr. has significant business knowledge and has built a very successful business. Since both he and his partner are veterinarians and spend most of the day treating patients, found themselves struggling to do the things that are required to manage all areas of the business effectively. They had an efficient business, but recognized that there were opportunities to improve. They also recognized that they needed to review, expand, and update the marketing plan to respond to a challenging economic environment.
The Solution
After coaching through all four Focalpoint Coaching Modules, The doctor has made significant improvements in his business in many areas. He and his partner have expanded their marketing plan, most speciftcally to bring in new clients. They have delegated most of the duties associated with this new marketing plan. They evaluated in detail the receptionist area and implemented significant improvements that reduced costs and increased employee satisfaction. They also implemented a new ordering system for food, products, and prescriptions that are significantly reducing inventory levels. They have introduced new methods for staying in consistent contact with their current clients and maximizing client visits. In addition, they worked extensively on the exam room ·bedside manner” to optimize client satisfaction and retention.
- Savings 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%
The Results Were Amazing
The doctors instituted a Promotions Team that focuses on marketing to the community and promoting highly profttable services. These activities have produced instant results by bringing in new clients despite increasing competition in the area. Through an intense evaluation of the receptionist area, improvements were implemented that have resulted in a minimum savings of between $5,000 and $10,000 per year. More improvements are in progress, which will significantly increase the savings over the next twelve months. In the past, they kept hundreds of dollars of food in inventory. Due to the new automated ordering system, they now keep only a few bags in stock, significantly reducing inventory costs and providing much needed space. Through a focus on activities regarding client satisfaction, all of the doctors are improving their revenue and proftts.
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